When one is trying to cover all of the social media bases available for self-promotion, it can be kind of daunting. Promoting myself is an unnatural thing for me to do, yet I have plenty of reason to do so – and it is necessary as I prepare to launch my NBA radio talk show, called At the Buzzer on Team 1380.

The show is official and will begin on Saturday, April 24^th from 6pm to 7pm on Team 1380 AM in the St. Louis market. It is the only NBA-themed show in the market, and as far as I know is the first of its kind in St. Louis radio history. If I am wrong, I am sure that Bob Costas will let me know. It may seem like an extraordinary leap, but I have been on the radio many times as a guest “expert.” I do, of course, use that term loosely, but I will also add that when it comes to the NBA, I am an expert for better or worse. How could I not be after spending countless hours watching games and absorbing information through all forms of related media? I don’t even know a single other person who subscribes to the NBA League pass, which I have done for the past 11 years. In fact, that may not be anything to really boast about. But producing a good radio show would be a major source of pride, so I am busy planning my debut.

I am taking an entirely organic approach to entering this new realm, including purchasing my own radio air time, securing all related sponsorship on my own, designing all web and graphic elements, social media promotion and updates, technical production, multimedia production, hosting, show research, procuring guests and anything else that this involves. But it is a labor of love so no complaints!

As with most forms of anxiety, any lingering nervousness I have can be acquiesced by thorough preparation. I feel more excitement than anything, with some flashes of being overwhelmed with all of the details involved. Luckily, I have abundant support from friends and family. I am counting on them to come out and support me and my show title sponsor, The Post Sports Bar & Grill in downtown Maplewood. I’ll be broadcasting from there live each Saturday.

I hope to have a big-name guest for the show launch, but all I can do is keep sending interview requests and hope for the best. The downside to a new show is that there is no established history to attract big names. Potential content is endless, though, so I am not worried about filling an hour.

Finding full-time employment is still a goal of mine, and I remain in the market for a job. In the meantime, this dream of mine is fulfilling and I hope it leads to something great for a long time. I don’t want to be one and done!

Please come out to The Post on 4.24 if you can, or give the show a listen; it will be streamed live at www.team1380.net. The Post is a truly great establishment, full of superior beers, top-notch food and the best service around. It is really a sports fan’s dream; that is why I hang out there so often.

— Become a Facebook fan of At the Buzzer: click here.